Johnson & Johnson Event Theme

2024 Global Leaders Dialogue Event

the BRIEF

The 2024 Global Leaders Dialogue is a live Johnson & Johnson corporate event where the company’s leadership engages with peers, focusing on healthcare innovation and solutions. It’s backed by a legacy of innovation, service to patients, and a promise to improve health for all humanity.

the CHALLENGE

Create a logo and theme background imagery that will be used as the key art for the entire event, including signage, large format architectural image wraps, opening videos, PowerPoint presentations, and panoramic scenic projected stage backdrops.

Colors

C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28

Fonts

the SOLUTION

The provided brief described how this event BOLDLY empowers its leaders–and all of J&J–to continue listening, learning, seeking, striving, and achieving where others cannot, while prioritizing the well-being of those they serve. The theme title “Built for Bold” inspired the theme imagery, capturing the strength and perseverance of an athlete who overcomes challenges, serving as an inspiration and role model, symbolizing true boldness. It embodies momentum, courage, confidence, competitiveness, relentlessness, and fearlessness.

Set Render

Additional Iteration Version 1

Additional Iteration Version 2

Tools ─

Creative ─

Johnson & Johnson Event Theme

Creative Direction, Design, Logo Design

Key art for corporate event