BIOMEDevice Infographic
Digital Report Card
the BRIEF
BIOMEDevice is the must-attend event that brings together cutting-edge engineers, innovative thinkers, and business leaders who impact the progression of the world’s biotechnology. At BIOMEDevice suppliers have the opportunity to increase their client portfolio and generate new business right on the show floor. Create a digital infographic showcasing the highlights of the 2019 event to be used as a sales incentive for next year’s exhibitors.
the CHALLENGE
Sales data collected from various sources including onsite surveys, Adobe analytics, news sources, and more, needed to be organized and presented in an impactful, easy to understand format. The information needed to be clear to follow while being playful and fun to read to contrast the stale nature of the raw sales data.
Colors
R=184 G=22 B=28
R=184 G=22 B=28
R=184 G=22 B=28
R=184 G=22 B=28
Fonts
the SOLUTION
Playful conceptual illustrations were used to highlight each section and engage and guide the reader journeys through the piece. A bold but limited color palette brings vibrance to the overall look, while helping the reader distinguish each section for readability.
Final infographic
Tools ─
Creative ─
BIOMEDevice Infographic
Creative Direction, Design