ABX Rebrand

The Golden Ratio

the BRIEF

ABX | Architecture Boston Expo is the place to explore new ideas in building and design, learn new research on materials and technologies, and provide an opportunity for AEC and design professionals to meet face-to-face. The number one draw to ABX is its educational program.

the CHALLENGE

Create a Brand Campaign/Identity tying in the education and expo aspects of the event. Many exhibitors complain that attendees are in the classrooms, therefore they never come to the show floor. The average ABX attendee is a 55+-year-old male architect with purchasing power.

Colors

C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28

Fonts

the SOLUTION

Using the Fibonacci spiral as a metaphor for the perfect balance in nature, design, architecture, and ultimately, ABX’s education sessions and then hands on expo connections. Conveying the importance of both, so that the experience can be complete. Incorporating the natural balance of the spiral with a trending clean isometric style, showing architectural diversity from small residences to modern skyscrapers.

Final Background Render

Final magazine ad

Tools ─

Creative ─

ABX Rebrand

Creative Direction, Design, Branding