Atlas Website Hero

New Product Introduction

the BRIEF

Ontra combines AI-enabled legal tech software with a legal network to negotiate, process, and analyze routine fund and deal contracts. “Human in the Loop” Technology Combines AI-Powered Software with a Global Network of Freelance Legal Professionals.

the CHALLENGE

Ontra was introducing a new product to add to their powerful legal tech software. The launch was for Ontra Atlas entity management — built to reduce manual, time-consuming tasks associated with maintaining entity information while centralizing compliance efforts, decreasing costs, and improving collaboration. This new addition needed a hero image for the newly created product page.

Colors

C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28

Fonts

the SOLUTION

Focusing on an impressive feature of the product – the ability to generate up-to-date structure charts to easily visualize entity ownership and relationships – I combined the visual elements of a customer and the structure chart by using 3d layering to highlight its interactive nature using the three-dimensional shapes to convey the idea that the charts are so dynamic, that they are almost touchable.

Hero Image

Tools ─

Creative ─

Atlas Website Hero

Design