IHG Event

Ignite Summit & Expo 2024

the BRIEF

IHG – InterContinental Hotels Group’s purpose, “True Hospitality for Good,” emphasizes positively impacting people, communities, and the planet. The “Ignite Summit & Expo 2024” aims to bring together top B2B customers, travel partners, and internal teams to foster collaboration and share innovative ideas.

the CHALLENGE

Create a logo and theme background crafted for the IHG Hotels & Resorts “Ignite Summit & Expo 2024” that beautifully encapsulates the essence of IHG’s brand and the transformative spirit of this exclusive event. It should include the dynamic and innovative spirit of the event, but also align seamlessly with IHG’s core values and commitment to fostering meaningful connections and personal growth.

Colors

C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28

Fonts

the SOLUTION

The “Ignite” logo, featuring a radiant glow, symbolizes the spark of innovation and the illumination of new ideas. This design choice reflects IHG’s commitment to innovation and continuous improvement, aligning with their core values of “Aim Higher” and “Do the Right Thing”. The depiction of a person undergoing a spiritual awakening represents a profound shift in awareness and a deeper understanding of oneself and the world. This imagery resonates with IHG’s dedication to personal growth and holistic well-being, as seen in their emphasis on wellness and mindfulness in their luxury and lifestyle offerings.

Additional Iteration Version 1

Additional Iteration Version 2

Additional Iteration Version 3

Tools ─

Creative ─

IHG Event

Design, Branding, Logo Design