TGI Fridays Theme

Theme Logo and Graphics

the BRIEF

TGI Fridays Global Business Conference includes General Managers, Franchise Owners, and Suppliers. It features keynote sessions with guest speakers, hands-on workshops, and a strategy for the future. Plus, it provides the opportunity to unite and connect with Friday’s employees from around the world.

the CHALLENGE

Create a logo and theme background for the event happening at the Gaylord Opryland Hotel in Nashville, Tennessee. The theme for the event was “Ignite the Future,” and should include the signature red brand color. The theme design should also include samples of “walk-in” graphics that complement the theme.

Colors

C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28

Fonts

the SOLUTION

Creating a dynamic emblem of TGI Fridays’ exhilarating event including a vibrant background involved researching the brand and sketching various concepts. I selected a captivating rendition with flames dancing around a versatile logo that symbolizes the pulsating energy of what lies ahead, driven by their commitment to innovative flavors and fresh experiences. This emblem, along with its supporting background, captures the essence of their passionate bartenders and team members, who intuitively create unforgettable moments for their guests. I aimed to spark excitement and usher in a future filled with flavor, fun, and unforgettable moments.

Walk-in Graphic sample 1

Stage mock-up sample 1

Walk-in Graphic sample 2

Tools ─

Creative ─

TGI Fridays Theme

Creative Direction, Design, Logo Design