TISE Rebrand

Fun Surfaces

the BRIEF

The International Surface Event is comprised of three world-class tradeshows: SURFACES | Stone Expo | TileExpo, The International Surface Event (TISE) is the largest North American floor covering, stone, and tile industry event and is THE industry marketplace for buyers, specifiers, and influencers to source products, gain design inspiration and develop their businesses.

the CHALLENGE

The TISE marketing team was looking for a rebrand that required a new look and feel. This event is all about the business of home fashion, so it needed to reflect a sense of style that is both modern and timeless. It required bold and modern colors and an inspired, humored, and engaging style while conveying a personal connection to the event.

Colors

C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28
C=19 M=100 Y=100 K=10
R=184 G=22 B=28

Fonts

the SOLUTION

Artfully composed geometric shapes played with bold typography in a manner that highlighted both products and people. A simple playful graphic with patterns that represent different flooring colors/textures/shapes are presented in fun colors with high contrast. The design intentionally avoids actual samples, to represent the broader industry. Photography and color were the key components in making the new campaign for this event shine.

Final Poster

Button Swag

Event Banner

Tools ─

Creative ─

TISE Rebrand

Creative Direction, Design, Branding